In a world of complexities, fear and parallels, Black knows no boundaries. Black says ‘why not’ to that which questions or threatens its success. Black is a mindset that breaks through the confines that are set out by society. Black is for those who choose to strive to become the best that they can be. It is for those who pursue their dreams in a humble and sincere manner. Black is for the men and women who realise that time wasted is time that you cannot get back; they make the most of every opportunity, they make the most of every moment that they are given to excel.
Black encourages those who believe in it to live an extreme, fulfilling life. These people break through barriers and create new ones; they create new challenges for those who share their aspirations. They are made of black. They are made of a positive energy that uplifts and feeds the creative spirit of communities that share powerful dreams. Africa is home to aspiring men and women who inspire and encourage through their work – whether it is dance, poetry or fashion. They represent the true meaning of being black; they embody an infectious liveliness that encourages people to reach their dreams.
Black breaks through boundaries that would otherwise prevent people from becoming their best selves. It challenges, tests and pushes their expectations of themselves and those around them. Black is for those who believe; it is for those who strive to be the best of the best and these people are made of black.